Why Exhibit?

The National Shooting Show is the UK’s leading consumer exhibition for the sporting shooting community, bringing together the industry’s leading manufacturers, distributors, retailers, clubs, governing bodies and enthusiasts under one roof.

Designed as a premium consumer and trade-facing exhibition, the event provides brands with the opportunity to launch products, strengthen dealer relationships, generate sales and build long-term customer loyalty in an environment dedicated entirely to recognised shooting sports.

With approximately 250 exhibitors, the exhibition combines professionally presented shell scheme stands with impressive purpose-built feature stands from many of the world’s leading international manufacturers, alongside the very best of British engineering, craftsmanship and innovation. Visitors come to compare products, make informed purchasing decisions and engage directly with the people behind the brands.

The National Shooting Show celebrates sporting disciplines ranging from Olympic target shooting to clay shooting, airgun sports and the wider countryside community. The exhibition promotes responsible participation, education, safety and sporting excellence, with no emphasis on large-game hunting, instead reflecting the modern values of the sport and its commitment to conservation and responsible ownership.

Beyond the exhibition floor, an extensive programme of theatres, demonstrations and expert discussions creates reasons for visitors to stay longer, engage more deeply and return year after year. These educational features also provide valuable sponsorship, speaking and product demonstration opportunities for exhibitors.

A London edition at ExCeL London creates an exceptional international marketplace. Situated adjacent to London City Airport and supported by outstanding rail and underground connections, the venue enables convenient access for exhibitors, buyers and visitors from across the UK and Europe. The ability to travel from many European cities for a single-day visit significantly enhances both commercial opportunity and international reach.

Whether launching a new product, strengthening dealer networks, generating direct consumer sales or reinforcing brand presence, the National Shooting Show offers one of the most focused and commercially effective opportunities within the UK’s sporting shooting sector