Whether you are an experienced competitor, recreational shooter, countryside enthusiast or someone looking to enter the sport for the first time, the National Shooting Show offers an unrivalled opportunity to explore every aspect of modern sporting shooting.

Discover around 250 exhibitors representing many of the world’s leading manufacturers alongside Britain’s finest specialist companies. Compare the latest firearms, optics, clothing, accessories, technology and equipment, speak directly with experts and enjoy exclusive exhibition offers from leading retailers.

The National Shooting Show celebrates recognised sporting disciplines, from Olympic and target shooting through to clay shooting and airgun sports, placing education, safety and responsible participation at the heart of the visitor experience. The event promotes the highest standards of sporting excellence while supporting the continued development of the sport for future generations.

Throughout the exhibition, visitors can enjoy a comprehensive programme of live theatres, expert presentations, coaching sessions and panel discussions covering technique, equipment, conservation, safety, legislation, youth participation and the future of the sport. National governing bodies, clubs and training organisations are available to provide guidance for those wishing to begin or progress their shooting journey.

The exhibition is equally a place to shop, learn and connect. Meet industry experts, discover the latest innovations, compare products side by side and enjoy access to many brands that are rarely seen together elsewhere in the UK.

Held at ExCeL London, adjacent to London City Airport, the venue offers excellent transport links across the capital and convenient access from throughout the UK and Europe. For many international visitors, the location makes attending for a single day both practical and efficient, reinforcing the National Shooting Show’s growing reputation as one of Europe’s most accessible sporting shooting exhibitions.

Whether your interest lies in competition, equipment, coaching, innovation or simply spending a day immersed in one of Britain’s most established sporting communities, the National Shooting Show provides an informative, welcoming and thoroughly enjoyable experience for shooters of every level.